What is Coaching?

I’m asked this question frequently. Or, if I’m not asked directly, and am engaged in a face-to-face conversation, I sense the question.

Let’s start with the definition posted by the International Coach Federation (ICF), the global community of the coaching profession for which I’m an active member:

“ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential…Professional coaching focuses on setting goals, creating outcomes and managing personal change.”

Coaching is often misunderstood as being a form of consulting. It’s not. Unlike consulting, as a coach, my role is not to give advice. I don’t tell someone what to do. Instead, I ask open-ended, thought-provoking questions, and make succinct observations, in order to help my clients gain new insight, or develop a new mindset. Doing so alters their thought-process, their decisions, and their actions for their betterment. When my clients share an “Ah Ha” moment, I know that they’ve benefited from my coaching.

Tangible, desired outcomes of coaching might include:
• Gain a greater understanding of yourself…and of your interests, talents and passions…
• Reduce the “noise” in your head; find greater clarity, and a sense of direction…
• Enhance your confidence and self-esteem….
• Utilize your time more effectively…
• Improve your relationships with your colleagues, your supervisor, or your clients…
• Develop a new business strategy to grow and prosper…
• Improve your communication, managerial, or leadership skills…
• Discover and pursue a more rewarding career…

What might your desired outcomes be?

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