Dean’s 14 Business-Building Tips

If you’re an entrepreneur, thinking of becoming one….or, have been in business for awhile, and could use a dose of perspective, here are some suggestions for you:

  1. Develop a 30-second or 60-second infomercial that conveys what you do, who you do it for, and how they benefit.
  2. Determine who your target market is, and how and where you can reach them.
  3. Join, and be active in, a community of your peers or competitors.
  4. Recognize and be comfortable with the emotional ups and downs of running a business. As a business owner, you are a salesperson. Confidence will ebb and flow with failures and successes.
  5. Embrace failure, and learn from it.
  6. Research your target market. Find out their needs. Look to make their lives easier, take away their “pain”, or help make their business more profitable.
  7. Determine your competitive advantage – and your personal or product brand. Differentiate yourself. How are you unique? Why do clients or customers choose to do business with you?
  8. Continue to evaluate what’s working, and what isn’t, in your marketing and business development activities. Recognize the need to change.
  9. Be willing to make sacrifices, or to give up something. Who, or what, can you eliminate that is draining or unfulfilling?
  10. Concentrate on your strengths, talents and interests. Admit your weaknesses. Be honest with yourself. Know whether to learn it, delegate it, or ignore it.
  11. Have a support system of colleagues, family and friends. Consider forming an advisory group, or joining one, of trusted, successful and respected professionals.
  12. Never stop reading and learning about your profession. Become a noted expert. Be open to others’ ideas and strategies.
  13. Implement practices to manage stress and to renew yourself – exercise, sufficient sleep, meditation, retreats, journaling, hobbies, recreation, and quality time with friends and families.
  14. Do not be afraid to state your positions, beliefs and values. Avoid being a people pleaser. Set boundaries for yourself, and learn to say “no.” Accept rejection. Your business or practice is not for everyone.
About Dean Long

Speak Your Mind